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“Why are we not doing this?” This was likely the thought that kept coming to mind when you read They Ask, You Answer or heard Marcus Sheridan speak. Simply put: it just makes sense.
But now, of course, you’re asking yourself the next logical questions: What comes next? How do we get started? Do we need help, or can we do this alone?
When your business graduates from They Ask, You Answer Mastery, you’ll have all the skills, experience, and competencies in-house to attract great customers and grow your business, eliminating the need to rely on an outside marketing agency ever again. Here’s what you can expect:
You’ll be equipped with the guidance and resources to realize all the benefits and promises of They Ask, You Answer as fast as possible. Trained under Marcus Sheridan himself, our coaches leave no stone unturned.
Senior leaders will receive personal coaching to master everything they need to establish a team and culture where They Ask, You Answer can thrive, including role-playing conversations, understanding and tracking metrics, and enabling cross-department communication.
With regular role play, training, and feedback, we will keep you on track and consistently moving toward your goals.
They Ask, You Answer success means new culture, processes, habits, and commitments, and our coaches will hold you and your team to them. With regular role play, training, and feedback, we will keep you on track and consistently moving toward your goals.
You’ll speak directly with one of our certified, They Ask, You Answer coaches. You’ll be able to assess the coach’s fit to work with your team, and similarly, we’ll be assessing your fit for working with IMPACT to implement They Ask, You Answer.
Once an agreement is signed, your TAYA mastery engagement will then begin. Your coach will begin working with your leadership team to evaluate the current state of your organization, establish coaching and training schedules, and get you looped into all the tools (we provide) needed to be successful (IMPACT+).
Based on your unique needs, we'll help you hire and onboard key roles like a content manager and a videographer. Then, we dive into personalized training in areas such as content creation, video production, HubSpot, and sales. Leadership benefits from bi-weekly coaching calls that zero in on accountability, strategic planning, and organizational priorities.
Virtual Coaching & Training
Virtual, bi-weekly hour-long coaching sessions, with in-person options (as needed). These sessions include role-plays, communication training, and call reviews.
Subject Matter Expert (SME) Training Sessions
These sessions help your internal team develop mastery of core skills related to all aspects of digital sales and marketing. Included is the review of your team’s progress and task completion, and lesson assignment to ensure further skill development.
Leadership Coaching Sessions
Review progress on quarterly priorities, initiatives, and learning objectives with your coach. This will also be a time to address impediments and decisions your company has made.
Group Training
Members of your team will join groups with 3-4 individuals in similar roles at other organizations to discuss projects, troubleshoot issues, and give and receive feedback.
Quarterly Planning Sessions
Your quarterly planning sessions will utilize both scorecard and priority review to help you plan for achieving your upcoming goals. You will also brainstorm priorities as you develop your quarterly plan.
Workshops
Hands-on, immersive training that is tailored to the specific needs and challenges of each client. (Offered as needed virtually or in-person).
Online Learning
Our training programs are supported by online learning modules, tools, and assessments that reinforce key concepts.
Customized Engagement
We work closely with our clients to develop a customized engagement plan that meets their unique needs and budget.
You'll be aligning with a coach who fully grasps the challenges you confront daily. Just like you and your team, they too are responsible for closing deals and managing their own book of business; they don't merely instruct, but also 'walk the walk.'
Most importantly, all IMPACT coaches are proficiently trained in They Ask, You Answer, as well as the art of coaching company leaders and executives. They know exactly how to press the right levers to help you and your team unlock and unleash your utmost potential.
Our coaching and training services can vary with respect to costs, as there are many factors that will drive the overall budget.
These factors include:
With that in mind, budgets will range from $8,500 per month for smaller organizations just getting started, all the way up to $15,000+ per month for larger organizations that require more coaching and training. A typical client, on average, will invest around $10,000 per month.
You can view more specific price, plan and budget details for these services (as well as our other services) on our pricing page.
It’s critical to note our best clients have the most aware and engaged CEOs. Although we don’t expect your CEO to be at every meeting, we do expect them to attend our quarterly planning sessions. They should be aware, engaged, and invested in the entire They Ask, You Answer initiative. If you are unable to make this commitment, then we won’t be a good long-term partner and fit.
Some businesses shy away from feedback, coaching, and candid performance assessments. Others flourish in an environment of honesty, transparency, and accountability, craving a structured framework and the push to step out of their comfort zones. If you identify more with the first group, we're likely not the best fit for you – and that's perfectly okay.
Results & Success Stories
Challenge
Southwest Exteriors exists in a highly competitive market, going up against national brands and cost-cutting local outfits. But despite the competition in the home improvement industry, no one seemed to be putting buyers first. The hard-sell approach created a trust deficit that kept buyers on edge.
Solution
The folks at Southwest partnered with IMPACT to go against the grain. They embraced They Ask, You Answer, committing to answering buyer questions and repairing the trust the industry had broken. IMPACT offered the guidance to help Southwest become the most trusted voice in their industry.
Result
With IMPACT and They Ask, You Answer, Southwest had a proven framework that they knew would bring results, even in a crowded field. At first, it was a modest improvement in close rates. Then it was a steady increase in website traffic (from 3,500 organic visitors per month to over 35,000). But biggest of all was the increased trust in the marketplace. Customers reached out after consuming Southwest’s content, with the foundation of a trusting relationship already established.
Challenge
MoveMobility had a marketing problem that many companies are familiar with: They knew where they wanted to go, but they didn’t know how to get there. In the words of CEO Richard Jones, their marketing department was like a ship with no steering mechanism. They were looking for direction so they’d know how to apply their efforts.
Solution
At the first meeting with their IMPACT coach, the MoveMobility team could see that this would be different. Their coach offered direction and structure, with a clear framework and measurable steps to help the company move forward. This, at last, was the course-setting the team had been looking for.
Result
Like a lot of companies, MoveMobility had long seen marketing as an expense. Something that was nice to have, but hard to prove ROI from. No more. Now, they’ve got a marketing team that’s aligned with the rest of the company — and vital to their future success. They’re producing content that actually impacts sales. And with IMPACT’s training, the team is building the skills for long-term success.
Challenge
Custom Built Design and Remodeling didn’t know exactly how to put its ideals into practice. In the hectic day-to-day of running a home improvement business, there wasn’t much time to focus on the big questions: How do we make our processes more client-centered? They knew they wanted to, they just didn’t know how.
Solution
A customer heading into a big remodel project has a ton of questions. The more answers they get ahead of time, the smoother the sales process will be. Our They Ask, You Answer framework focused on customer education. With the right training, the team at Custom Built could help their customers feel more well-informed.
Result
Today, wherever a customer is in the buying process, they have answers to any question they can think of. There are videos, buyer’s guides, product comparisons, and articles. And by producing this content, Custom Built’s sales reps and marketers have come together. The company is all pulling in the same direction, and the customers are getting exactly what they’re asking for.
How To Get Started
Book your free sales coaching session today, and discover how IMPACT's sales training programs can help take your business to the next level.
Not ready to talk just yet? Then we suggest you download the 90-day They Ask, You Answer Starter Guide which will allow you and your team to take the first steps towards implementing They Ask, You Answer in your business.
Courses & Additional Insights
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